Mark My Words.
Articles, interviews & insights by journalist & narrative intelligence expert MARK JONES on trends shaping the future of business events, marketing, media, finance, technology, AI, workplace wellbeing and leadership. Subscribers will be first to know, MARK MY WORDS.
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Events & speakingThe awkward truth about B2B events in a polycrisis AI-era
Informa is buying one of its biggest rivals. It raises an awkward truth or three about B2B events, plus shows how a golden thread through human connection, AI and a world in polycrisis might finally tie them to ROI.
14 October 2026
Brand storytellingThe VISION REALITY GAP explained
Why do well-funded change programs stall? Mark Jones' Vision Reality Gap brand and leadership mindset storytelling model shows what happens when the story leaders tell doesn't match what people experience, and how to close the gap for organisations and individual leaders.
8 October 2026
Brand storytellingNike’s long-running false narrative sees it sweat staff & stores
In the later 2010’s Nike cut wholesale partners and retailers in favour of Nike-owned stories and direct online sales. Turns out people won’t ‘just do it’ if it demands changing human habit.
8 October 2026
AI & technology10 keys to unlock AI transformation success with better storytelling
Failed AI transformation is not a technology problem. It’s a human change problem. Storytelling is the answer, and Mark has proof.
25 September 2026
The Story CodeWhat is a storytelling mindset?
A storytelling mindset is the habit of treating the story you tell yourself as something you author, rather than something you inherit. It's the working beli…
8 September 2026
The Story CodeWhat Is Narrative Intelligence (NQ)?
The skill beyond IQ and EQ – and why it decides who leads well in the age of AI
3 September 2026
The Story CodeThe 7 Codebreaker Archetypes: which character are you playing at work?
Mark Jones breaks down the 7 Codebreaker Archetypes from The Story Code for Leaders – Hero, Mentor, Navigator and more. Which one are you playing at work?
29 August 2026
Leadership mindsetListen to Your Heart: Dr Renu Burr on the Courage to Lead Differently
Dr Renu Burr on courage, limiting beliefs and moving from ego to ecosystem leadership – Mark Jones interviews her for The Story Code for Leaders.
19 August 2026
PLAGUES OF SWARMING AI AGENTS HEADING YOUR WAY
The uncomfortable reality: boards are accountable for AI agents nobody can fully see or control. The twist? Protecting the corporate hive starts with humans, not more technology.
The awkward truth about B2B events in a polycrisis AI-era
Informa is buying one of its biggest rivals. It raises an awkward truth or three about B2B events, plus shows how a golden thread through human connection, AI and a world in polycrisis might finally tie them to ROI.
The VISION REALITY GAP explained
Why do well-funded change programs stall? Mark Jones' Vision Reality Gap brand and leadership mindset storytelling model shows what happens when the story leaders tell doesn't match what people experience, and how to close the gap for organisations and individual leaders.
Nike’s long-running false narrative sees it sweat staff & stores
In the later 2010’s Nike cut wholesale partners and retailers in favour of Nike-owned stories and direct online sales. Turns out people won’t ‘just do it’ if it demands changing human habit.
Are big events better? The research says yes, with a catch
Bigger events are better – at least that’s what the research is telling us again this week. But scale without intentional design is the fastest way to lose value.
10 keys to unlock AI transformation success with better storytelling
Failed AI transformation is not a technology problem. It’s a human change problem. Storytelling is the answer, and Mark has proof.
Events is a numbers game, with a twist
Ask an event organiser what business they're really in and the honest answer is numbers – budgets, headcount, revenue in the room. Two snapshots from the road show why AI, small rooms and virtual agents are changing what those numbers actually mean.
What is a storytelling mindset?
A storytelling mindset is the habit of treating the story you tell yourself as something you author, rather than something you inherit. It's the working beli…
What Is Narrative Intelligence (NQ)?
The skill beyond IQ and EQ – and why it decides who leads well in the age of AI
The 7 Codebreaker Archetypes: which character are you playing at work?
Mark Jones breaks down the 7 Codebreaker Archetypes from The Story Code for Leaders – Hero, Mentor, Navigator and more. Which one are you playing at work?
How come we're so burned out? The leadership burnout story nobody's rewriting
Leadership burnout is now a measurable business cost in Australia. Here's the story running underneath it, and how leaders rewrite it.
Listen to Your Heart: Dr Renu Burr on the Courage to Lead Differently
Dr Renu Burr on courage, limiting beliefs and moving from ego to ecosystem leadership – Mark Jones interviews her for The Story Code for Leaders.
Let’s talk about burnout: It’s way too hot right now
Ever find yourself staring at a screen, mind blank, your brain basically flatlining?
The business case for hope
Is burnout the new emotional wallpaper of modern leadership? Mark Jones makes a business case for hope: what the research says it does for workplace performance and wellbeing, and four steps to start rewriting your own story and language of evidence-based hope.