Mark my
words.
Long-form thinking on storytelling, leadership, and the narratives that shape business. Written by Mark, edited slowly, published when ready.

What Is Narrative Intelligence (NQ)?
The skill beyond IQ and EQ – and why it decides who leads well in the age of AI

The 7 Codebreaker Archetypes: which character are you playing at work?
Mark Jones breaks down the 7 Codebreaker Archetypes from The Story Code for Leaders – Hero, Mentor, Navigator and more. Which one are you playing at work?

How come we're so burned out? The leadership burnout story nobody's rewriting
Leadership burnout is now a measurable business cost in Australia. Here's the story running underneath it, and how leaders rewrite it.

Listen to Your Heart: Dr Renu Burr on the Courage to Lead Differently
Dr Renu Burr on courage, limiting beliefs and moving from ego to ecosystem leadership – Mark Jones interviews her for The Story Code for Leaders.

Let’s talk about burnout: It’s way too hot right now
Ever find yourself staring at a screen, mind blank, your brain basically flatlining?

The business case for hope: a corporate narrative without hope is a guaranteed corporate box office fail
In this article, keynote speaker, journalist and author Mark Jones makes the case that restoring hope in our leadership narrative is a commercial distinctive…

