About Mark.
Mark Jones CSP is a speaker, author and storytelling mindset expert. A former Australian Financial Review technology editor with three decades as a professional storyteller – from Silicon Valley to the global stage – he helps leaders gain clarity, build resilience and drive growth in a world transformed by AI.
Stories shape belief. Belief shapes behaviour. A new story changes everything.
Across three decades as a journalist, keynote speaker, author and blue-chip brand advisor – from the Australian Financial Review and Silicon Valley to the global stage – Mark has interviewed and worked with thousands of leaders around the world, from CEOs and founders to social-impact pioneers and global executives.
A former technology editor and journalist at the AFR, he spent more than a decade in Australian and Silicon Valley newsrooms before co-founding a brand storytelling agency. He has hosted The CMO Show podcast for more than ten years and co-founded ImpactInstitute, one of Australia’s most respected storytelling, events and impact advisory firms.
He is the author of two books – The Story Code™ for Leaders (2025), on unlocking resilience and influence by rewriting the stories you tell yourself, and Beliefonomics™ (2019), on realising the true value of your brand story.
Today he is founder of The Story Code Co., partnering with event organisers and corporate leaders to build thriving, resilient workplaces through the AI transformation.
A Certified Speaking Professional (CSP), Mark speaks and facilitates at Australian and international events. He lives in Sydney with his wife, four children and a very energetic dog.
From the newsroom to the global stage. Three decades reading the room.Mark Jones · Sydney
On the record.
Certified Speaking Professional (CSP)
The global benchmark for professional speakers.
- Author
The Story Code™ for Leaders (2025)
Unlock resilience and influence by rewriting the stories you tell yourself.
- Author
Beliefonomics™ (2019)
Realise the true value of your brand story.
- Podcast
Founding host, The CMO Show (10+ years)
One of Australia's longest-running, award-winning marketing podcasts.
- Former role
Technology editor, Australian Financial Review
Led the AFR’s award-winning technology coverage.
- Former role
Executive Editor, InfoWorld (IDG, San Francisco)
Silicon Valley technology media leadership.
- Co-founder
ImpactInstitute
One of Australia's most respected storytelling, events and impact advisory firms.
- Chair
Advisory Board, iMedia Future of Marketing Summit
- Scale
Thousands of leaders on five continents
Spoken to thousands of leaders on five continents via keynotes and workshops.
“Mark has a way of making you see the stories you tell yourself and how they shape the world.”Nicola Nel · Global MD, PROI Worldwide
Mark’s deeper work.
The Story Code™ is a four-stage system that fosters deeper engagement and resilience in teams by unlocking new stories about who we are as leaders, teams and organisations. Drawn from Mark’s own experience and three decades of interviewing leaders about belief, identity and behaviour, it follows a simple methodology – Challenge, Overwrite, Decide, Encode – helping leaders surface the limiting beliefs holding them back. Leaders rewrite their old story with a new evidence-based story that serves their career, organisation and future impact.
Explore The Story Code Co. →
- Challenge
Name the dragon – meet your inner critic and uncover limiting beliefs.
- Overwrite
Rewrite old narratives – script your new lead character.
- Decide
Make the decision – commit to your new story.
- Encode
Develop healthy habits for life – change everything with your new story.
Ready to book Mark.
let’s talk.
Mark works directly with event organisers, in-house programs, and speaker bureaus. Replies within one business day.