Mark My Words.
Articles, interviews & insights by journalist & narrative intelligence expert MARK JONES on trends shaping the future of business events, marketing, media, finance, technology, AI, workplace wellbeing and leadership. Subscribers will be first to know, MARK MY WORDS.
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The VISION REALITY GAP explained
Why do well-funded change programs stall? Mark Jones' Vision Reality Gap brand and leadership mindset storytelling model shows what happens when the story leaders tell doesn't match what people experience, and how to close the gap for organisations and individual leaders.
Nike’s long-running false narrative sees it sweat staff & stores
In the later 2010’s Nike cut wholesale partners and retailers in favour of Nike-owned stories and direct online sales. Turns out people won’t ‘just do it’ if it demands changing human habit.
Are big events better? The research says yes, with a catch
Bigger events are better – at least that’s what the research is telling us again this week. But scale without intentional design is the fastest way to lose value.
10 keys to unlock AI transformation success with better storytelling
Failed AI transformation is not a technology problem. It’s a human change problem. Storytelling is the answer, and Mark has proof.
Events is a numbers game, with a twist
Ask an event organiser what business they're really in and the honest answer is numbers – budgets, headcount, revenue in the room. Two snapshots from the road show why AI, small rooms and virtual agents are changing what those numbers actually mean.
What is a storytelling mindset?
A storytelling mindset is the habit of treating the story you tell yourself as something you author, rather than something you inherit. It's the working beli…
What Is Narrative Intelligence (NQ)?
The skill beyond IQ and EQ – and why it decides who leads well in the age of AI
The 7 Codebreaker Archetypes: which character are you playing at work?
Mark Jones breaks down the 7 Codebreaker Archetypes from The Story Code for Leaders – Hero, Mentor, Navigator and more. Which one are you playing at work?
How come we're so burned out? The leadership burnout story nobody's rewriting
Leadership burnout is now a measurable business cost in Australia. Here's the story running underneath it, and how leaders rewrite it.
Listen to Your Heart: Dr Renu Burr on the Courage to Lead Differently
Dr Renu Burr on courage, limiting beliefs and moving from ego to ecosystem leadership – Mark Jones interviews her for The Story Code for Leaders.
Let’s talk about burnout: It’s way too hot right now
Ever find yourself staring at a screen, mind blank, your brain basically flatlining?
The business case for hope: a corporate narrative without hope is a guaranteed corporate box office fail
In this article, keynote speaker, journalist and author Mark Jones makes the case that restoring hope in our leadership narrative is a commercial distinctive…