5 min readRocking the Apple cart: Fortnite tackles GoliathApple, once the rebel challenger is now the elite ruler. The outrage is an inevitable conclusion: Apple is charging Epic with hypocrisy.
4 min readMasterClass: Every no is a step closer to yesI rejected the online business MasterClass at least twice before clicking to buy and picking up my neglected guitar. Here's a lesson in...
5 min readBrand storytellingFour storytelling seeds in Apple’s new creative feastAre you a Mac or a PC? No doubt you’ll remember Apple’s Get a Mac campaign which ran from 2006 to 2009 featuring two guys set against a...
1 min readThe Hero's Journey by Joseph CampbellNo storytelling model captures my imagination quite like The Hero’s Journey by Joseph Campbell (1904–1987). Thanks to my book...
2 min readWhat is the Beliefonomics Storytelling Framework?Here it is, a quick overview of my world-first brand storytelling model, shared here especially for readers of my weekly Beliefonomics...
3 min readChoose your emotions wisely in storytelling BOOK EXCERPT from 'Beliefonomics: Realise the True Value of Your Brand Story' Up to 90 percent of purchasing decisions are made...
2 min readWhat inspired the Belief Journey for me? A model I saw at Bible college.In Beliefonomics I talk in depth about The Belief Journey for brands, and how organisations can map a direct correlation between...
3 min readThe Belief Journey, what is it? One of three secret dials to unlock purpose and profit Anytime I refer to The Belief Journey, I'm talking about one of three critical dials in my world-first Beliefonomics Storytelling...
2 min readBeliefonomics Brand Storytelling Index: increase market impact x 10"You can expect to increase your Market Impact exponentially by developing a Brand Story – a clear, compelling narrative that taps into...
4 min readPandemic fatigue? Nike has a creative antidoteEver since Just Do It was created in 1988, Nike ads have become almost as famous as its shoes. In fact, those motivational Just Do It...