4 min readListening is everything, for a feeSpotify’s first global campaign for 2020 is a lesson in knowing your customers’ universe Are you a Spotify or Apple Music person? I’ve...
4 min readWhat's your big idea in one word?Surprisingly few take time to find out who they truly are. And when they do, do they go the extra step and refine it down to just one word?
5 min readOh, what a feeling! Toyota turbo charges chatter with handmade carAutomation and global collaboration improves quality and efficiency, but there is one unintended consequence: it levels the playing field.
4 min readT2 brews a tasty lesson for leadersPurpose and profit go hand in hand for T2 Tea: 30% boost in online sales, according to the AFR, while talking about diversity and humanity.
4 min readPatagonia: in brands we trust?Few companies evoke a sense of admiration and goodwill like Patagonia. What can we learn from its purpose-driven approach?
4 min readCan stories save New York?I love New York. Even if you've never been there, you likely do too. With thousands reportedly now leaving the city in droves, can...
5 min readThe Social Dilemma: what stories to tell when the tide turns against you Silicon Valley insiders are waking up to the unintended consequences of their work. The Social Dilemma may turn the tide against them.
4 min readBrand storytellingWhen silly ideas are serious businessThe world is full of worthwhile, serious endeavours. Compassion fatigue is a thing; but I'm not sure people tire of laughing, do they?
1 min readIt's official: I'm a Certified Virtual Presenter ✅ 🎥It's official, I'm a Certified Virtual Presenter! eSpeakers.com is a US based agency that does rigorous testing to award the globally...
4 min readHow Tourism Tasmania sells the smell of fresh airThere’s a cruel irony about Tourism Tasmania’s Come Down for Air campaign, which kicked off last year. You'd be forgiven for thinking...