3 min readThe Channel Journey: How to navigate the media landscape and connect with customer beliefs Beliefonomics highlights the critical role media channels play in amplifying a brand's story and fostering those pivotal "Belief...
3 min readHow the Brand Journey creates compelling customer narratives and drives growthThe Brand Journey is a central element of the Beliefonomics Brand Storytelling Framework, provides a framework for understanding the...
2 min readUnderstanding your customers through the Belief Journey lensBeliefonomics offers significant insight into customer behaviour and what drives decision making. The Belief Journey is a core...
2 min readWhat is brand storytelling?Brand storytelling is the use of authentic, emotion-driven storytelling to change customer belief systems and drive organisational...
5 min readFAQ: Why I developed the Beliefonomics Brand Storytelling FrameworkI've spent decades working in storytelling, marketing and communications. And if there's one recurring problem I've seen it's the...
3 min readImposter syndrome: What’s wrong with the stories we tell ourselves? We all have an inner voice – a constant stream of thoughts narrating our lives, offering advice, opinions, and feedback on everything we...
8 min readHow my deeply unsettling year morphed into a meaningful one I had a plan for the first half of my life, then it dawned on me why I was feeling so unsettled: I didn't have one for this second half...
5 min readFight, flight or freeze: Marketing lessons from the pandemic My Understatement of the Year award submission: it’s been quite the year. Hands up if you’re feeling stressed, tired, or overwhelmed?...
6 min readReal-time surgery for broken brandsIf we understand a brand as a customer story, it isolates the issue. If the brand is broken, it means the customer story is broken in some f
4 min readFishy marketing that doesn't stinkTrigger warning:the following blog contains overtly cliched Australian slang and cultural references that may cause cerebral confusion to...